Here’s a scenario every person obsessed with makeup encounters is familiar with: walking into any make up shop to pick up a concealer or mascara and suddenly getting lost in the myriad of choices. Sure, you know that Make Up For Ever and NARS make some of the best makeup products out there but is it best to get a foundation from Make Up For Ever and a concealer from NARS? Or should it be the other way around? Those kind of tough decisions were the impetus for creating this list of the best makeup products to score from the most popular makeup brands.
Let’s face it, there are as many makeup brands out there as shows to be watched on TV. So, the only way to narrow down the list was to zero in on established makeup brands that boast products with big followings, either cult or mainstream. That’s why you’ll see drugstore brands along with MUA-approved lines.
How were the best makeup products determined?
There’s really no way to make a definitive list of the best makeup products from the most popular makeup brands (after all, the same product could work in many different ways for a bunch of different people), but there is a way to get closer to knowing what the best choices are from each brand. We stumbled upon a social media trend where users listed the one product they would choose from the biggest makeup brands out there and we also cross-checked each user favorite with the best-selling products on Sephora, Nordstrom, Ulta Beauty and other mass retailers.
A lot of these makeup brands offer several must-have products (that’s why they’re called the best). Since we could only pick one, we made sure to also cite the runners-up.
Behold, the most popular makeup brands around.
Make Up For Ever
Giorgio Armani Beauty
Wet N Wild
Anastasia Beverly Hills
NYX Professional Makeup