The power of fashion started after the industrial revolution, 19th Century stimulated lots of progress in arts and design such as fashion houses run by individual designers and fashion firms. The first designer known to us is Charles Frederick Worth where his clothes carried his own label.
Regarding high end clothing, Couture was launched by a French lady, Rose Bertin who was no other than Marie Antoinette, Queen of France’s dressmaker!!! She only served high profile people and through her knowledge and of course her position she changed the Parisian style to what it is now, high quality fashion, delicate hand work, finish and glamor. Very righteously she was called the “The Minister of Fashion” by many as a way to make fun of her.
Both world wars besides causing amassed death and total chaos they also made fashion and haute couture especially available to the lower rankings of the social ladder, gave it a much needed social boost through magazines, newspapers and T.V. The Golden Age of Fashion was the time between the two world wars, a time of affluence, great change and restructuring. With this restructuring haute couture was attainable now not only by the people of the crown but by high class people and famous people such as film actresses and wives and daughters of wealthy industrialists respectively.
Moving to the present, Coco Chanel, one of the greatest and influential couture designers of our time was such not only due to her alluring/captivating (choose one) personality but for her chic and forward for her time designs. The bob hairstyle, little black dress gained a much more and needed recognition through her influence as well as the introduction of jersey knits, knitwear in women’s clothing and custom made jewerly.